Entertainment
that sells.

Working Art Collective

We bring brands
into entertainment.

We’re strategists, producers and creators with experience across sports, culture and commerce. We develop ideas people want to spend time with, and build the partnerships and distribution to help them travel.

Meet the collective

Selected work.

Explore all work

A custom DraftKings branded room built for a creator livestream

View project

Creators / Live entertainment

DraftKings Pick6

A different kind of watch party.

Ninja and guests laughing together during his New Year’s Eve live special

View project

Live production / Brand integration

Ninja New Year’s Eve

A live special with room to play.

Steven Rinella and the MeatEater production team in the outdoors

View project

Original IP / Audience / Commerce

MeatEater

An audience that became a business.

Selected experience from the collective and our previous roles. Project pages include the relevant contribution.

What we do

From the first idea
to the people it reaches.

Strategy and audience

Creators and talent

Original content and IP

Live and fan experiences

Merchandise and commerce

The people behind the work

Experience across
the whole picture.

Brand strategy. Talent. Production. Distribution. Products. A collective built to connect them.

Get to know us

Entertainmentthat sells.

We bring brandsinto entertainment.

Selected work.

DraftKings Pick6

Ninja New Year’s Eve

MeatEater

Strategy and audience

Creators and talent

Original content and IP

Live and fan experiences

Merchandise and commerce

Experience acrossthe whole picture.

Entertainment
that sells.

We bring brands
into entertainment.

Experience across
the whole picture.