Creators / Live entertainment
DraftKings Pick6
A different kind of watch party.
The project
The NBA Cup, through the eyes of the creators fans already watch.
The brief
Bring DraftKings Pick6 into the conversation around the NBA Cup through a live experience built for creator audiences.
The approach
A two day production in a Los Angeles creator house gave two personalities their own branded rooms and the freedom to stream to their own communities. Custom sets, props and merchandise made the brand part of the experience. Interaction between the creators connected the streams and gave viewers a reason to stay.
The result
An alternative watch party that combined the familiarity of creator channels with the structure of a produced live event.
Results reported in the Working Art project recap. Totals cover both creator streams; impressions include social posts.
Selected team experience.
Creative production, branded environments and livestream execution.