Live production / Brand integration
Ninja New Year’s Eve
A live special with room to play.
The project
The energy of a creator stream. The craft of a live production.
The brief
Build a New Year’s Eve special around Ninja’s personality while making room for guests and brand partners.
The approach
A dedicated studio, a produced set and a live production team supported a format that could move with the talent. Sponsor integrations were planned into the show, leaving space for the spontaneous moments that make a livestream worth watching.
The result
A live entertainment format that connected talent, audience and sponsors, with a second life on YouTube after the stream.
1M+YouTube views after the stream
Post event YouTube views reported in the Working Art project recap.
Selected team experience.
Live direction and production expertise represented by Frank Samson.