Original IP / Audience / Commerce
MeatEater
An audience that became a business.
The project
A dedicated outdoor audience, with a world of ways to connect.
The brief
Build on a distinctive editorial voice and a passionate audience to create value beyond a television series.
The approach
MeatEater expanded across premium video, podcasts, books, digital publishing, live events and commerce. Each format gave the audience another way into the same world, while partnerships and products connected that audience to the wider business.
The result
A useful example of how original content can support a lasting relationship with an audience and a broader commercial business.
Team experience from a previous role.
Rob Sheard’s development, marketing, distribution and monetization experience at Zero Point Zero Production.
This case describes team experience and the wider MeatEater business. It does not attribute subsequent company performance to Working Art.